ALT PROJECTS

Write a 10-Year Strategic Plan for the School of Art, aimed at preserving the school's iconic status, while meeting the needs of students and facing contemporary challenges in higher education.

In collaboration with faculty, administrators, and staff, we created a comprehensive roadmap covering all significant areas of the school — from mission, vision, values, to curriculum, fund-raising, and growth. As part of the process, we wrote a proposal for an interdisciplinary research initiative that secured $5 million in funding.

In coordination with a visual identity refresh by Peter Miles Studio, develop a strategic framework for shaping the future of the brand, through its evolving identity and vision.

Together with Grace Wales Bonner, we created a vision for the brand, centered on the concept of hybridity. Through in-depth interviews, we outlined WB's core commitments, translating them into new mission and value statements, alongside a lexicon of guiding terms.

Alongside a visual identity refresh by Peter Miles Studio, develop a brand framework that reflects the learned insights of past achievements, addresses the ongoing transformation of the music industry, and lays out a path for future growth.

Through in-depth interviews with founder Caius Pawson, we developed an integrated framework for managing each division of the company. By laying out a set of central values, writing renewed mission and vision statements, and creating decision-making guidelines, we addressed the specific challenges faced by each division, while encouraging cohesion across the organization.

Working with the founders, create a set of core brand values that reflect strong, singular women, who are committed to community, connection, social impact, and style.

Through individual and group sessions with the founders and creative director, we outlined a values framework built around ancestral roots, sustainable production, and gender equality.

Develop an in-house brand for the studio that drives innovation in eyewear for notable labels.

Through in-depth interviews with creative director Sunshine Bertrand, we developed a brand framework around bold expression and a wink of irreverence, including Mission, Vision, Values.

Create a press release that captures the details and feel of an intricately constructed gallery exhibition.

We worked with the artist to document the history, meaning, and material qualities of his film collaboration with Dom Maker of Mount Kimbie at Frieze Gallery, London.

Create a website rebrand with new copy to support the launch of the author's latest book, On Mysticism.

We created a clean, minimalist design, which presents key content to the audience in a single stream, and housed Simon's extensive media appearances, interviews, and reviews in a comprehensive online archive.

Design a book launch for the publication of Conversion Disorder, which translates the core message of the work into a communal experience.

To launch the author's latest book, we conceived and produced Sick! — an immersive theatrical experience that transformed a 10,000-square-foot former limousine garage in Harlem into a psychoanalytic field hospital.

Over 200 audience “patients” checked in for a Kafkaesque journey through radical bureaucracy, mock diagnoses, and collective disorientation. Upon entering, guests encountered a team of 20 actual psychoanalysts — playing the roles of psychoanalysts — alongside an expansive field of military cots, intake forms, stamped documents, surgical masks, gowns, and other assorted medical ephemera. Scheduled lectures and readings unfolded alongside spontaneous dialogue, dissolving the boundaries between audience and performer, patient and analyst.

Sick! investigated the contemporary labyrinth of insurance codes and diagnostic categories, in order to ask how these labels regulate access to treatment and subtly reshape our identities. Participants were invited to consider what it means to be sick today, and what it might look like to discover another kind of cure.

Credit: Graphic Design by Peter Miles
Credit: Images by Marija Miseviciute