ALT
ALT PROJECTS is a creative development studio that helps people
shape ideas and communicate with purpose

Brand Strategy + Project Design

We have worked with
fashion / labels, executives, designers, creative directors, art directors
music / labels, executives, producers, composers, performers
art / authors, painters, sculptors, dancers, gallerists, curators
tech / executives, managers, coders
academic / institutions, administrators, faculty

Brand Strategy
Define a brand identity that is aligned with your values, goals, and creative direction. Shape a meaningful view of the future and a clear path for achieving it. Refine your pathways and processes.

Services
Mission, Vision, Values, Voice, Aesthetic, Bio, Decision Guidelines


Selected Work

Working with Grace Wales Bonner, creative director and founder of the critically acclaimed label, we developed a framework for shaping the future of the brand through its evolving identity and vision.

Together with founders Yola Jimenez, Lykke Li, and Gina Correll Aglietti, we created a values framework that brought together the brand's distinctive style with its core commitment to ancestral roots, sustainable production, and gender equality.

Working with founder Caius Pawson, we developed a brand framework for the award-winning independent record label, based on the industry insights and core commitment to artists that have helped them build a cult following.

We developed the 10-Year Strategic Plan for the top-ranked Art School in the United States. In collaboration with faculty, administrators, and staff, we created a comprehensive roadmap for preserving the school’s iconic status, while facing contemporary challenges in higher education. As part of the process, we wrote an interdisciplinary research initiative that secured $5 million in funding.
Project Design
Develop a project and communicate it in its most compelling form. Establish an effective workflow that maintains focus and sets ideas into motion. Create the space for what's essential and make something real.

Medium
Exhibition, Installation, Performance, Album, Book, Film, Digital


Selected Work

A multimedia installation by artist and producer Charlie Klarsfeld, exploring the relationship between loss, mourning, and ritual, from the Suicide Epidemic to the Opioid Crisis. We worked with the artist to build the core concept and develop each element of the work, including film, text, and public discussion.

A multimedia performance by the dance artist Eva Alt, exploring the process of becoming a ballet dancer, the boundaries of the classical ballet world, and the value of artistic failures. We worked with the artist to develop the concept, shape the language, and support the production.

The text for Tyrone Lebon's film exhibition at Frieze Gallery London, featuring a soundtrack by Dom Maker of Mount Kimbie. We worked with the photographer and filmmaker to convey the history and context of the piece, alongside its unique material and mechanical components.

An experimental installation revealing the underside of contemporary health and wellness trends, featuring interactive digital works and performances. Created to generate engagement for Qubit, a Brooklyn-Based Arts Initiative.

A book launch as an immersive theatre performance. For the release of “Conversion Disorder,” by author and psychoanalyst Jamieson Webster, we created a fictitious mental hospital where audience members were invited to take on the role of patients.
Process
Our process has two stages. In the first stage, we'll explore, model, and develop, letting the material evolve in its own unpredictable way. In the second, we'll curate, write, and implement, giving shape to a cohesive concept.

Sessions
We offer 1-hour strategy sessions for exploring key topics and discovering new insights. These conversations provide material for the tools we'll create.

Method
Our method is built upon insights and techniques from Psychoanalysis and Philosophy. We emphasize documentation and description as tools for finding paths forward.


Resources

After each meeting, we will provide a session document that summarizes central themes, highlights key points, and poses questions for further exploration. It serves to maintain focus and momentum, while offering opportunities for further insight.

Concept Graphs are visual tools for organizing ideas, refining language, and finding what's essential. Based on Plato's dialectical method, we'll use them to increase clarity and gain persepctive.

Ideas emerge into the space that we create for them. And writing brings them forward. We'll work with exploratory modes of writing to reflect on central themes and develop new material.
ALT PROJECTS was founded by Todd Altschuler in 2016.
We collaborate with a community of writers and designers to find the right team for each project.

Todd holds a PhD in Philosophy from the New School for Social Research. He has taught Aesthetics at Wesleyan University, Parsons School of Design, The New School, and Pratt Institute.
ALT PROJECTS is a language design studio that helps people shape ideas and communicate with purpose

We have worked with
fashion / labels, designers, creative + art directors
music / labels, executives, producers, performers
art / authors, painters, dancers, gallerists, curators
tech / executives, managers, coders
academic / institutions, administrators, faculty

Clients include
Wales Bonner
Young (Records)
Yola
Yale School of Art
Peter Miles Studio
Tyrone Lebon Studio
Sunshine Bertrand Studio
Brand Strategy
Define a brand identity that is aligned with your values, goals, and creative direction. Shape a meaningful view of the future and a clear path for achieving it. Refine your pathways and processes.

Mission
Vision
Values
Voice
Aesthetic
Guidelines
Bio
Project Design
Develop a project and communicate it in its most compelling form. Establish an effective workflow that maintains focus and sets ideas into motion. Create the space for what's essential and make something real.

Exhibition
Installation
Performance
Album
Book
Film
Digital Media
ALT PROJECTS was founded by Todd Altschuler in 2016.
We collaborate with a community of writers and designers to find the right team for each project.

Todd holds a PhD in Philosophy from the New School for Social Research. He has taught Aesthetics at Wesleyan University, Parsons School of Design, The New School, and Pratt Institute.

info@alt-projects.com