Yale School of Art is the top-ranked MFA program in the United States.
Founded in 1869, as the first professional fine arts school in the nation,
it has been the program of choice for generations of pathbreaking artists.
Challenge
Write a 10-Year Strategic Plan for the School of Art, aimed at preserving the school's iconic status, while meeting the needs of students and facing contemporary challenges in higher education.
Solution
In collaboration with faculty, administrators, and staff, we created a comprehensive roadmap covering all significant areas of the school — from mission, vision, values, to curriculum, fund-raising, and growth. As part of the process, we wrote a proposal for an interdisciplinary research initiative that secured $5 million in funding.
Challenge
Write a 10-Year Strategic Plan for the School of Art, aimed at preserving the school's iconic status, while meeting the needs of students and facing contemporary challenges in higher education.
Solution
In collaboration with faculty, administrators, and staff, we created a comprehensive roadmap covering all significant areas of the school — from mission, vision, values, to curriculum, fund-raising, and growth. As part of the process, we wrote a proposal for an interdisciplinary research initiative that secured $5 million in funding.
Launched by Grace Wales Bonner 2014, the critically acclaimed label brings together European heritage and an Afro-Atlantic Spirit.
Known for its soulful tailoring, sophisticated elegance, and an emphasis on cultural research, Wales Bonner is one of the leading voices in the fashion industry.
Challenge
In coordination with a visual identity refresh by Peter Miles Studio, develop a strategic framework for shaping the future of the brand, through its evolving identity and vision.
Solution
Together with Grace Wales Bonner, we created a vision for the brand, centered on the concept of hybridity. Through in-depth interviews, we outlined WB's core commitments, translating them into new mission and value statements, alongside a lexicon of guiding terms.
Challenge
In coordination with a visual identity refresh by Peter Miles Studio, develop a strategic framework for shaping the future of the brand, through its evolving identity and vision.
Solution
Together with Grace Wales Bonner, we created a vision for the brand, centered on the concept of hybridity. Through in-depth interviews, we outlined WB's core commitments, translating them into new mission and value statements, alongside a lexicon of guiding terms.
Founded by Caius Pawson in 2006, the award-winning London record label
has built a cult following
through their core commitment to artists
and an impressive roster that includes the likes of Jamie XX and FKA Twigs.
Challenge
Alongside a visual identity refresh by Peter Miles Studio, develop a brand framework that reflects the learned insights of past achievements, addresses the ongoing transformation of the music industry, and lays out a path for future growth.
Solution
Through in-depth interviews with founder Caius Pawson, we developed an integrated framework for managing each division of the company. By laying out a set of central values, writing renewed mission and vision statements, and creating decision-making guidelines, we addressed the specific challenges faced by each division, while encouraging cohesion across the organization.
Challenge
Alongside a visual identity refresh by Peter Miles Studio, develop a brand framework that reflects the learned insights of past achievements, addresses the ongoing transformation of the music industry, and lays out a path for future growth.
Solution
Through in-depth interviews with founder Caius Pawson, we developed an integrated framework for managing each division of the company. By laying out a set of central values, writing renewed mission and vision statements, and creating decision-making guidelines, we addressed the specific challenges faced by each division, while encouraging cohesion across the organization.
Tyrone Lebon is a photographer and filmmaker based in London. His work is shown at international galleries, and he has created iconic imagery and film for premium luxury clients, including Burberry, Bottega Veneta, Calvin Klein, Louis Vuitton and Miu Miu.
He is also the creative director of Grace's Mews Gallery, and the founder of DoBeDo Represents, an agency that represents photographers and visual artists.
Challenge
Create a press release that captures the details and feel of an intricately constructed gallery exhibition.
Solution
We worked with the artist to document the history, meaning, and material qualities of his film collaboration with Dom Maker of Mount Kimbie at Frieze Gallery, London.
Challenge
Create a press release that captures the details and feel of an intricately constructed gallery exhibition.
Solution
We worked with the artist to document the history, meaning, and material qualities of his film collaboration with Dom Maker of Mount Kimbie at Frieze Gallery, London.
Founded in 2006, by Yola Jimenez, Lykke Li, and Gina Correll Aglietti, Yola brings together Oaxacan heritage and tradition with a focus on women's empowerment and economic independence.
Challenge
Working with the founders, create a set of core brand values that reflect strong, singular women, who are committed to community, connection, social impact, and style.
Solution
Through individual and group sessions with the founders and creative director, we outlined a values framework built around ancestral roots, sustainable production, and gender equality.
Challenge
Working with the founders, create a set of core brand values that reflect strong, singular women, who are committed to community, connection, social impact, and style.
Solution
Through individual and group sessions with the founders and creative director, we outlined a values framework built around ancestral roots, sustainable production, and gender equality.
The studio that creates iconic eyewear for Givenchy, Bottega Veneta, Chloé, and Jacquemus.
Their playful use of oversized shapes, unexpected colors, and innovative materials has established SB Studio as a go-to choice for luxury eyewear design.
Challenge
Develop an in-house brand for the studio that drives innovation in eyewear for notable labels.
Solution
Through in-depth interviews with creative director Sunshine Bertrand, we developed a brand framework around bold expression and a wink of irreverence, including Mission, Vision, Values.
Challenge
Develop an in-house brand for the studio that drives innovation in eyewear for notable labels.
Solution
Through in-depth interviews with creative director Sunshine Bertrand, we developed a brand framework around bold expression and a wink of irreverence, including Mission, Vision, Values.
Simon Critchley is a philosopher and public intellectual.
He is the Hans Jonas Professor of Philosophy at the New School for Social Research in New York and a Director of the Onassis Foundation.
As co-editor of The Stone at The New York Times, Critchley showed that philosophy plays a vital role in the public realm.
Challenge
Create a website rebrand with new copy to support the launch of the author's latest book, On Mysticism.
Solution
We created a clean, minimalist design, which presents key content to the audience in a single stream, and housed Simon's extensive media appearances, interviews, and reviews in a comprehensive online archive.
Challenge
Create a website rebrand with new copy to support the launch of the author's latest book, On Mysticism.
Solution
We created a clean, minimalist design, which presents key content to the audience in a single stream, and housed Simon's extensive media appearances, interviews, and reviews in a comprehensive online archive.
The Würth Collection is one of the premiere private art collections in Europe.
Founded by Professor Reinhold Würth in the 1970s, the collection includes a broad range of works, from the late Middle Ages to the early 21st century.
It is exhibited in museums around the world, as well as private exhibition halls across Germany.
Challenge
Create social media content that engages a loyal following, while building a wider audience.
Solution
We wrote a series of social media posts designed to educate, entertain, and inform, while fostering engagement among families and their communities.
Challenge
Create social media content that engages a loyal following, while building a wider audience.
Solution
We wrote a series of social media posts designed to educate, entertain, and inform, while fostering engagement among families and their communities.
Jamieson Webster is a psychoanalyst in private practice in New York City and part-time faculty at The New School for Social Research.
She is the author of numerous books, including On Breathing (2025), Disorganization & Sex (2022), and The Life and Death of Psychoanalysis (2011),
and writes regularly for Artforum, The New York Times, and The New York Review of Books.
Challenge
Design a book launch for the publication of Conversion Disorder, which translates the core message of the work into a communal experience.
Solution
To launch the author's latest book, we conceived and produced Sick! — an immersive theatrical experience that transformed a 10,000-square-foot former limousine garage in Harlem into a psychoanalytic field hospital.
Over 200 audience “patients” checked in for a Kafkaesque journey through radical bureaucracy, mock diagnoses, and collective disorientation. Upon entering, guests encountered a team of 20 actual psychoanalysts — playing the roles of psychoanalysts — alongside an expansive field of military cots, intake forms, stamped documents, surgical masks, gowns, and other assorted medical ephemera. Scheduled lectures and readings unfolded alongside spontaneous dialogue, dissolving the boundaries between audience and performer, patient and analyst.
Sick! investigated the contemporary labyrinth of insurance codes and diagnostic categories, in order to ask how these labels regulate access to treatment and subtly reshape our identities. Participants were invited to consider what it means to be sick today, and what it might look like to discover another kind of cure.
Credit: Graphic Design by Peter Miles
Credit: Images by Marija Miseviciute
Challenge
Design a book launch for the publication of Conversion Disorder, which translates the core message of the work into a communal experience.
Solution
To launch the author's latest book, we conceived and produced Sick! — an immersive theatrical experience that transformed a 10,000-square-foot former limousine garage in Harlem into a psychoanalytic field hospital.
Over 200 audience “patients” checked in for a Kafkaesque journey through radical bureaucracy, mock diagnoses, and collective disorientation. Upon entering, guests encountered a team of 20 actual psychoanalysts — playing the roles of psychoanalysts — alongside an expansive field of military cots, intake forms, stamped documents, surgical masks, gowns, and other assorted medical ephemera. Scheduled lectures and readings unfolded alongside spontaneous dialogue, dissolving the boundaries between audience and performer, patient and analyst.
Sick! investigated the contemporary labyrinth of insurance codes and diagnostic categories, in order to ask how these labels regulate access to treatment and subtly reshape our identities. Participants were invited to consider what it means to be sick today, and what it might look like to discover another kind of cure.
Credit: Graphic Design by Peter Miles
Credit: Images by Marija Miseviciute
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